, i just wanted to go out and show everybody. they are amazing. >> now, noted designer katie rice jones and myself are going inside a popular retail store to put the curve control jeans to the ultimate test. now, these are real people with real results. you won't believe your eyes. ...now we have heidi, who is here shopping today, right? >> mm-hmm, yes. >> well, thank you for stopping. >> you're welcome. >> what are you shopping for today? >> i am trying to find a pair of jeans that fits. >> katie: and why don't these jeans fit you? >> uh, look at 'em. i mean... [all laugh they, they're way too tight on my hips and they look terrible... they make my stomach look terrible, and, i mean after, you know, i had my two children, my stomach is now really out of control, and so... >> mm-hmm, i had the same thing. >> so a pair of jeans that doesn't fit you right just makes you look worse. >> katie: well, maybe showing off your curves a little too much? >> yeah, a little bit... >> well, you know, we want to embrace the curves, 'cause that's very important-- we're all ladies, right? >> that'